Divine Order

So I've been paying a fair bit of attention for a few years now... New authors launching social campaigns... Hopeful Authors launching social campaigns... And I've learned something YOU need to know...





Build Following FIRST, Book Launch AFTER.

Here is why:



1)  If you launch to promote, people will shun your one-trick pony, but if you launch when it's promotion time and FAIL to promote, the opportunity is lost. You need to prove yourself interesting in ABSENSE of promotion, and THEN launch... then the launch may in fact be perceived as ALSO interesting.

2)  You need to PAY IT FORWARD. Nobody has a reason to TRUST you will PAY BACK. If you start up for a promo, in fact, there is every reason to believe that's all you've got. If you promote OTHER authors first (for one to a dozen years) BEFORE you launch, you have collateral for others to shout from the rooftops (or car hoods, or gutters, depending on your audience) when it is your turn.



Work it! If you promote for others, let them KNOW! Otherwise... they don't KNOW! If you know what I mean... I mean surely it's good karma to promote books of others ANYWAY, but this networking thing works better if you reinforce the connections...





And while that is a WISE bit of wisdom I just shared with you, it is all I got today... and probably I will have nothing at ALL tomorrow, as I have a HOUSE GUEST coming! I will try to blog Saturday to make up for my negligence...



In he MEAN TIME....



It's Thursday, you know what THAT means!